The Writing Online Copy for Webpages course teaches the skills required for writing webpages that promote products and services. If you are interested in writing webpages that are interesting and informative, but do not sell products or services, the course BWC427 Writing Informative Websites will be better for you.

This course on writing websites uses two of the foremost textbook available today to provide tips on writing websites. You will write website advertising copy using the skills and receive coaching and feedback from the instructor. You will be writing webpages for your own website using the skills, and you will receive coaching and feedback from the instructor. If you do not have a website, the Business Writing Center will help you select a domain name and establish a website. Cost for the domain name and the first year of website hosting is approximately $68. You will own the domain name and site. The writing webpages course will use the pages you develop for your website to give you tips on writing webpages.

The online website writing lessons contain clear explanations and many examples of writing webpages and tips on how to write webpages. You go at your own pace and submit assignments when you are ready. The instructor evaluates the activities and examinations, comments on skills you have learned and skills you still need polish, coaches you through learning the skills, and certifies your competence in writing webpages. You receive a graduation certificate at the end of the course.

Course Time: You will go through BWC428: Writing Online Copy for Webpages at your own pace, so you could complete it within a few weeks. However, you have up to four months to complete the course so you can fit the study time into your schedule. You must finish all lessons within the four-month period.

Tuition: $295

Course Content

Lesson 1: Writing Webpages
Lesson 2: Fundamentals of Writing Persuasive Webpage Copy
Lesson 3: Strategies for Writing Websites that Generate Sales
Lesson 4: Adapting Existing Print Copy to the Website
Lesson 5: Illustrating Your Website Writing
Lesson 6: Creating Effective Website Writing
Lesson 7: Home Pages and the Splash Page
Lesson 8: Writing Guest Books, Forums, Shopping Carts, and Other Webpages
Lesson 9: Internet Direct Mail Writing
Lesson 10: Advertising on the Website: Banner and E-Zine Ads
Lesson 11: Writing Website Newsletters and E-Zines
Lesson 12: Writing Website Pages
Lesson 13: Writing Website Promotions
Lesson 14: Writing Websites to Inform
Lesson 15: Writing Clear, Simple Website Material
Lesson 16: Proofreading Webpages Carefully
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Writing Websites Course Certificate

Writing Coaching by Senior Instructor Dr. Robert Hogan

Business Writing InstructorDr. Robert Hogan teaches the coaching, tutoring, and individualized business writing courses. Dr. Hogan has been training writers for 40 years in universities, colleges of business, consulting companies, and professional writing companies. He has been a professor at the University of Pittsburgh, Allegheny County College, and Illinois State University College of Business. He was manager of communications in a telephone billing company and owner of a company writing documents on contract for government agencies and corporations.

More about Dr. Hogan and his courses you may take…

Worldwide Website Writing Course

Corporate and Government Training

Corporate discounts are available. Send an email to the Business Writing Center for more information: Email…

Government agencies and companies may purchase courses at the end of the fiscal year and defer registration of individuals in the courses for up to 12 months. Request information…

Dr. Hogan delivers workshops at company sites in general business writing, writing email, business report writing, writing letters, and principles of usage (grammar, punctuation, spelling, sentences, and word usage). More…

Worldwide Writing Websites Course

6,600 Clients Worldwide

The Business Writing Center has trained staff from a broad range of organizations:

Companies – 5,768
Nonprofit organizations – 495
Military/government – 234
Colleges/universities – 143

See a sample list of the most recent 1,000 companies and agencies.

Writing Websites Course Awards

Awards and Recognition

The Business Writing Center has been evaluated and has received awards or recognition from a number of organizations and media:

  • U.S. General Services Administration
  • Dun& Bradstreet
  • Department of Defense
  • National Association of Legal Assistants
  • HR-Wire
  • Florida Department of Health
  • Investor’s Business Daily
  • TechRepublic

See the list of awards