This is one of the most important sections of a marketing plan. And yet often the least well thought out.
a) No change
b) marketing plan, and yet
c) marketing plan. Yet
d) Don't Know



2. Another excellent use of advertising specialty items are as a reward.
a) No change
b) items is
c) Don't Know



3. An advertising campaign or a direct mail effort is designed to reach large numbers of people.
a) No change
b) effort are designed
c) Don't Know



4. Special events certainly represents a significant investment of work.
a) No change
b) certainly represent
c) Don't Know



5. A special event, along with direct mail, have a great impact.
a) No change
b) mail, has
c) Don't Know



6. There are potential sources of sounds that may be offensive to your customers.
a) No change
b) There is
c) Don't Know



7. A cluster of brightly-colored flowers makes a positive impression.
a) No change
b) flowers make
c) Don't Know



8. There are trademark laws for anyone who have established a business name.
a) No change
b) anyone who has
c) Don't Know



9. The team is carrying the flag onto the field.
a) No change
b) team are carrying
c) Don't Know



10. The staff are eating at their desks to make Tuesday's news deadline.
a) No change
b) staff is eating
c) Don't Know



11. Neither his partner nor his neighbors speaks highly of him.
a) No change
b) neighbors speak
c) Don't Know



12. Every pair of sunglasses she tried on were too dark.
a) No change
b) tried on was
c) Don't Know



13. A television or radio advertising message; also called a spot.
a) No change
b) message is also
c) Don't Know



14. Business products or a special service centers around meeting customers' needs.
a) No change
b) service center
c) Don't Know



15. Both -- either a second or a subsequent call -- are considered to be a follow-up call.
a) No change
b) call -- is considered
c) Don't Know



16. Her partner and business associate, Jan Holder, distribute the daily mail.
a) No change
b) Jan Holder, distributes
c) Don't Know



17. Here are a few ideas for how to distribute a flier.
a) No change
b) Here is
c) Don't Know



18. Focus groups is especially useful for businesses.
a) No change
b) groups are
c) Don't Know



19. The group of store managers have begun to arrive, one by one.
a) No change
b) managers has begun
c) Don't Know



20. Mathematics is an area most store managers have experience with.
a) No change
b) Mathematics are
c) Don't Know